Welcome to 360WorldGuide
360-images, or virtual tours, is our speciality and we have produced over 20 000 tours the last few years.
The importance of having tours on a commercial website has increased dramatically. We started up the company 1999 and have worked with the travel industry from the beginning. In 1999 a typical hotel website was usually for information only and online revenue was very low, only 2-5%. Today the online revenue is usually over 50% and is growing.
The online travel business is fascinating but also demanding for the hotels. There are numerous travel oriented online websites generating revenue with focus on low prices. Hotels compete with online travel agents and prefer to have the actual booking via their own website. The online content is getting to be very important, especially for hotels competing with design and quality higher than the average hotel.
360-images have the fastest return of investment of any marketing investment for hotels wanting to show off and highlight their facilities. The cost is usually paid off the first few weeks - if used properly.
For us at 360WorldGuide it is vitally important that or clients have a quick return on their investments in tours as their success is our success. Some of our clients hide the produced tours deep down on their website and forget to use them in proactive sales. This is not satisfactory and we have developed a standardized tool kit to guarantee a very fast increase in revenue based on these simple facts and methods:
- A website is a passive channel and only visitors that are aware of the website will find it.
- If the property has better than average facilities it makes sense to highlight these facilities with tours placed in an easy to find location on the website.
- Help your clients and partners to find the tours quickly by using smart email marketing with links directly to the tours.
- Educate your marketing/sales staff to use the tours to highlight the facilities and make sure to have a high resolution version of the tours on a suitable format such as a CD or usb memory card as a give away to important clients or partners
We at 360WorldGuide have a project oriented approach to photography and we usually work with large volume standardized contracts in order to reduce the cost of our services to typically 1/3 of normal standard cost.
Even if production of 360-images, virtual tours, is our speciality we can also produce standard still images and video productions at the same time. This way we can make better use of the preparations made at the property.
The return on investment is much faster for tours compared with still images and video. The reason for this is that still images are expected and doesn't create any specific reaction or new business revenue. Video is fun and entertaining but passive and lacks the high level of interactivity of tours. Very few clients have specific claims that a video actually helped gain new business. Our experience is that having tours are a killer application at a very reasonable cost.
