Explore the city of Göteborg
With our 360MAP you can take a virtual tour around the city and explore a selection of the most exciting things our city has to offer. With a click on each dot on the map you will open one or several 360° tours highlighting sights, museums, attractions as well as the major hotel and convention venues in Göteborg.
Right click on the map to zoom in and grab the map to scroll on the map. You can also navigate via the menu system and the individual list to select the tours you would like to explore.

Make sure to read about the Göteborg Pass well before you visit the city. It comes in two editions. Göteborgs Pass and Göteborgs Passet Business. The Göteborg Pass gives you access to a host of experiences. Whether you want to see the sea and the bare cliffs, have fun at Liseberg amusement park, discover our fine museums, dine in the city or hit the shops, the Göteborg Pass opens doors for you! And if you want to go by tram, that's included too!
You can send a small peace of Göteborg to a friend or colleague for free by using our 360PostCard service. You don’t even have to buy a postcard, a stamp or wait for the postal service. Your own e-mail system will send a pack of 10 fantastic virtual tours from Göteborg on one single postcard – and yes it’s free. Open a virtual postcard from 360CityGuide
Situated in the heart of Scandinavia, Göteborg is the second largest city in Sweden with 850,000 inhabitants in the region. Göteborg is a leading meetings and event city in Europe with a strong joint commitment between the business community and the city council to support major events and meetings offering professionalism and excellent organizational skills.
In Göteborg everything is within walking distance. Hotels, excellent restaurants, superb cultural attractions and fabulous shopping are just around the corner, allowing travelers to meet and interact with ease. 5,400 of Göteborg's 8,800 hotel rooms are less than a 20 minute-walk from the main city attractions.
The main street is called “the Avenue” (Kungsportsavenyn) and boasts a number of fine restaurants shopping and excellent hotels. This is the heart of the city, full of life and a natural meeting spot.
On the top of “the Avenue” you will find Götaplatsen square. This square boasts three attractive buildings grouped together; The Concert Hall, the City Theatre and Göteborg Art Museum. The Concert Hall was designed by Nils Einar Eriksson and opened on 4 October 1935. The Hall's large auditorium was immediately recognised as one of the world's best concert halls in terms of acoustics.
Göteborg Art Museum was built in 1923 and is a magnificent example of Sigfrid Ericson's architecture. The building towers up with its fantastic steps behind the statue of Poseidon in the middle of Götaplatsen square. Göteborg Art Museum has a unique collection of Nordic art including works by Ernst Josephson, Carl Larsson, Bruno Liljefors, Harriet Backer, Edvard Munch, Anders Zorn and others. Stroll through the centuries and see works by Rembrandt, Picasso and Chagall, and from the Danish golden age.

The City Theatre was designed by Karl Bergsten and opened in 1934. It re-opened in 2002 after a total renovation. The building is renowned for its elegant 1930s architecture which can be seen in the famous staircase, for example.
Continue south and you will soon reach the Liseberg Amusement Park, the largest attraction in Scandinavia with over 3 million visitors annually. Liseberg is also a major meeting and banquet venue with 7 different meeting rooms in various sizes with a total capacity of 3 400 people.
The new Museum of World Culture opened in January 2005 and is located just outside Liseberg. The spectacular building aims to be an arena for people to feel at home across borders and is a modern institution oriented around topical issues and engaged in interdisciplinary research within the field of globalization. In between Liseberg and the Museum of World Culture you will find Universeum - Sweden’s national science discovery centre. Universeum is a magnificent centre covering a full 10,000 square meters. A walk through all the departments is over three kilometers long. Visitors can follow the water from the Swedish mountainscape, via hills, lakes and the great oceans, through the South American jungle and right down to the lagoon in the heart of the rainforest. You will meet all kinds of animals from birds, fish and snakes to exotic caymans, sharks, parrots and the world's most poisonous creature - the yellow poison-arrow frog.
Slightly north of Liseberg you will find the largest Hotel in Scandinavia, the Gothia Towers Hotel, a twin tower, glass coated, modern design construction with 704 first-class hotel rooms with an unbeatable view over the city of Göteborg. The Skybar and restaurant on the 23rd floor is a popular meeting spot. Hotel Gothia Towers is situated next to the Göteborg Convention Centre with a large number of rooms for meetings or events. In the same building complex you will find the Swedish Exhibition Center, home of several very large annual exhibitions such as the Göteborg Boat Show. 2 minutes walk further north you will find the world-class Scandinavium indoor arena home of the Göteborg Horse Show and the Göteborg ice hockey team. The Ullevi stadium is only another 2-3 minutes walk north and is a popular rock concert arena as well as an arena for world class events such as the European Athletics Championship 2006. It was opened in 1958 for the World Cup in Football and, since then, has been the venue for many other major international events, including the 5th IAAF World Championships in Athletics 1995.
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On the other end of “the Avenue” you will find “the Storan”; originally a main theater stage, a magnificent centrally located building from 1859 with BC Malmberg as the architect. Recently renovated it is now a meeting spot for all types of music and musicians. It also boasts restaurants and several conference rooms for meetings and events. The largest room is the carefully renovated old stage. It will take 649 sitting guests or about 300 guests for dinner sitting.
Continue north and you will pass one of many city canals in Göteborg. You can stop and take ride on one of the canal boats typical for the city. Paddan is the name of the company providing these services and their boats will take you on a beautiful and informative tour around the city and out to the Göta River. On the tour on Göta River you will pass the Göteborg Maritime Museum, Göteborg Opera House, the exciting ship Barken Viking and get a good view of the two main bridges, Älvsborgsbron (west) and Götaävlbron (east). It is definitely worth the trip on a sunny day and the service is open all summer from May to September. The same company also has small and large vessels for tours to the wonderful Göteborg archipelago and some ships are even for charter. If you are planning a “typical” Göteborg event the archipelago might be the highlight or the icing on the cake.
The north side of the Göta River has changed a lot in recent years. The ship building industry dominated this side of the river for many years but now much of the heavy industry has moved and the area is now populated with fashionable apartments and high tech companies such as the camera manufacturer Hasselblad. The whole area is rapidly changing into a modern meeting spot combining the old architecture with modern. New houses for living and working are coexisting with older buildings making this one of the more exciting parts of the city. This is also a popular venue for meetings and events. Quality Hotel 11 is a popular and unique hotel and conference venue actually built on part of the old shipyard industry buildings.
Next to the hotel you can visit the full scale replica of the East Indiaman Götheborg. The ship has been build during a period of over 10 years and will actually sail to China in the fall 2005. The entire project building this replica is unique and exciting and one of the largest sponsor financed cultural projects in Sweden in modern time. After the ship leaves the port of Göteborg the museum will still be available for visits. The voyage will last for several years and serve as a trade and business ambassador for Sweden during its many stopovers in foreign ports. If you miss to visit the ship in Göteborg; or any of the stopovers during the voyage you can purchase an interactive CD called 360Swedish East Indiaman. The CD production cover the project from 1999 – 2004 and show in detail how the ship is being built with over 200 years old traditional ship building techniques and tells the story behind the project as well as the planning of the voyage. The CD is loaded with hundreds of virtual tours and can be previewed here.
The Volvo Ocean Race (www.volvooceanrace.com) included Göteborg in the race after buying the prestigious race previously named Whitbread Round the World Race. The Göteborg stop in June 2006 is leg number eight out of nine legs. Leg eight will be a very tactical short leg, through the English Channel and the North Sea to Göteborg, the home of Volvo and the scene of huge support during the last event 2002. The Stopover festivities 2002 continued for a full week and took place right in the center of Göteborg - a typical Göteborg event with the whole city and its inhabitants engaging into the project.
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Almost everything in Göteborg is within walking distance. If you are too tired to walk, the local trams will take you where you want to go. Jump off at Järntorget and take a stroll through the old city Haga with wonderful picturesque houses and cafés. If you need to relax after a full day of hard work or walk around the city you might consider visiting Haga Badet. This relax paradise is absolute heaven for everyone in need for a body massage or relaxing baths.
After a relaxing time you might be ready for some serious shopping. The city shopping malls will be found on the Avenue or just north of the Avenue around Brunnsparken square. Here you will find one of the largest indoor shopping mall in Scandinavia, Västra Nordstan, with hundreds of boutiques and warehouses. Across Brunnsparken square you find Arkaden, “the arcade”, with a number of high class boutiques and cafés. The reputable NK, Nordiska Companiet, has gone through some major changes recently and is now a mixture of small boutiques, warehouse and a high class meeting spot. If you travel from outside the European Union you might be eligible for a VAT refund. This can be worth a lot of money for a serious shopper as the VAT is 25% in Sweden.
Nearby, slightly west, you will find Kungstorget square and the Saluhallen indoor market.
The square is the biggest marketplace in Göteborg, with fresh fruit and vegetables, farm eggs and flowers. The Saluhallen indoor market, built in 1889, contains fresh produce from the west coast, as well as a wide range of international foods. If you are looking for fresh fish or seafood in best possible atmosphere we recommend a walk to Fiskekyrkan, the spectacular church like building filled with all types of seafood. Go there hungry and ask the local in-house restaurant to cook the catch of the day for a very special and typical Göteborg experience.
You are most welcome!
Enjoy yourself and prepare for a visit in real life…